Healthy Male and the Centre for Male Health (Western Sydney University) are encouraging men aged 18-44 to take the next step for their health and see a GP when something doesn't feel right.
Two-thirds of Australian men put off seeing a doctor when they notice a health issue, often trying to manage it themselves or wait until it worsens.
This hesitancy can be costly.
In a fun, but targeted campaign over Men's Health Week 2025, they will ask men to be skeptical about advice offered by well-meaning friends and relatives.
"We're making sure men walk away with one simple, undeniable takeaway: book that doctor's appointment," say the organisers.
